Book Review: Choices and Illusions By Eldon Taylor

Choices and Illusions Book ReviewA great many people think they are thinking when they are merely rearranging their prejudices. ~ Williams James

It’s been a couple of months since I have reviewed a book.  This time I got the opportunity to read and review Eldon Taylor’s book Choices and Illusions.

The aspect of this book that I enjoyed the most was the approach to the way that we choose to behave and what drives our choices.  Here’s a particular quote from the book that fascinated me: ” It would appear that  our need to be accepted, respected, and so forth is weighted as equal or nearly as equal to our drive to survive.”  When you think about your own success and why you engage in bad habits that don’t lead you to success, it’s fascinating to think that we don’t put ourselves out there for fear of rejection.  Ultimately, when it comes to thriving in business, you have to accept the very rejection that you fear at some level.

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Book Review- A Survival Guide for Life: Bear Grylls

Bear Grylls: A Survival Guide For LifeWhen it comes to success, you can learn a lot from others who are playing at a level where they are doing what they love and creating massive value for the world.  When I was asked to review A Survival Guide for Life by Bear Grylls, I was more than happy to give it a read.  The book itself is a quick read.  I think it took me a few hours to finish which is always good for the busy business owners that follow this blog and work with me.

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Book Review: The Myths Of Happiness

Book review: The Myths of HappinessI know I have experienced surprise in my life as well as disappointment regarding what I thought would make me happy.  I’m sure you have experienced this to.  The job promotion, meeting a new mate, buying a new house or car, etc. doesn’t always make us as happy as we expect it to.

Why is that?

First and foremost, it comes down to choice.  You can choose happiness in the face of life’s circumstances or despair.  You can prepare your mind for things that are expected and unexpected or you can choose to be unprepared.

In her new book, The Myth of Happiness: What Should Make You Happy But Doesn’t, What Shouldn’t Make You Happy But Does, Sonja Lyubomirsky talks about happiness and the fallacies that we all fall into when we think about what should make us happy.

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Book Review: Self-Hypnosis and Subliminal Technology: A How-to Guide for Personal-Empowerment Tools You Can Use Anywhere by Eldon Taylor

Eldon Taylor Self Hypnosis and Subliminal TechnologyWhen it comes to success, there is one thing that I have learned from coaching over the past five years.  We are our own worst enemy.  We need tools to help us create better habits, change our mindset and build healthy relationships.  Eldon Taylor’s new book, Self-Hypnosis and Subliminal Technology: A How-to Guide for Personal-Empowerment Tools You Can Use Anywhere, is one of those helpful tools that business owners can use to create breakthrough success.

I have talked a lot about doing a morning routine called a “power hour”.  Part of that morning routine consists of doing mental and spiritual exercises that deal with meditation and prayer.  The ability to quiet your mind and spend time in quiet reflection is in short supply in our virtually connected age of cell phones and Facebook.

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Book Review: Everyone Communicates Few Connect

Everyone Communicates Few Connect by John MaxwellSometimes I get asked to do book reviews on books that are getting ready to launch.  Other times, I read a book that is so powerful for business owners, that I have to share it.  Everyone Communicates Few Connect is one of those books.

There are a lot of important aspects of your business from strategic planning to marketing to innovation.  All of these areas are not nearly as impactful as building relationships.

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Book Review: Reinventing The Wheel

How Do You Create An Amazing Customer Experience?

As a business owner and consultant, I understand the pressure that exists to differentiate yourself in a crowded field.  The most impressive thing about the Zane Cycle story that was told in the book Reinventing The Wheel was how a bike shop was able to stand out in a business where it would seem difficult to differentiate yourself.

There are a ton of great lessons and reminders on standing out through creating an unheard of customer service experience.

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Book Review: The Culture Code

What’s the difference between why we think we make decisions and what the actual subconscious process looks like?

That’s the question that is tackled by The Culture Code.   A business associate of mine, Rich Christiansen, just read this book and and blogged about it and so I was compelled to check it out.

The author makes some interesting observations about how the American culture makes decisions based on its’ adolescent status.

The Culture Code for fat?  Checking out.

The Culture Code for Alcohol? Gun.

The Culture Code for Work?  Who We Are.

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Book Review: Drive

What we are motivated by is a topic of conversation that has been discussed in conjunction with work for years.  In his latest book, Drive, Daniel Pink has laid out some compelling information about what actually motivates us.

Pink has identified three key motivators for people:

Autonomy–  It turns out we humans like to have a little freedom with the kind of work we do and when we do it.  There are real life examples of how this has worked for Best Buy and Google.

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