Book Review: The Culture Code

What’s the difference between why we think we make decisions and what the actual subconscious process looks like?

That’s the question that is tackled by The Culture Code.   A business associate of mine, Rich Christiansen, just read this book and and blogged about it and so I was compelled to check it out.

The author makes some interesting observations about how the American culture makes decisions based on its’ adolescent status.

The Culture Code for fat?  Checking out.

The Culture Code for Alcohol? Gun.

The Culture Code for Work?  Who We Are.

Understanding the culture code for how we see things allows us to then speak to the public using the appropriate code.  There’s a little more to it than that but that’s the general idea.

Check out the author talk about the book:

Clotaire Rapaille consults with 50 Fortune 100 companies. He helps companies identify codes through a 3 hour session with the public where he able to identify the patterns in what people are really saying.

As a business owner, how much more powerful would it be if you could speak to the subconscious desires of the public.

If you want more insight into how your potential clients think and how to craft the appropriate messages to them then check out this book.

Check out the book here.