Great strategy is essential to sustainable business. Unfortunately, strategy isn’t something that come naturally to many people, business owners included. Don’t despair. I have brought in experts who live, eat and breath strategy to talk about how to change the trajectory of your business to the outcome that you want versus the outcome that you are currently headed towards.
David Trafford and Peter Boggis wrote the book Beyond Default to assist leaders in creating the thought process and the implementation of their strategic direction.
The topic resonated with me from the standpoint of intentionality. In our concept and model, Total Experience Design (TXD), we teach business owners to create a business by design versus one by default. Beyond Default does much of the same with respect to strategy. Whether you are aware or not, your business is headed towards a specific direction and outcome.
The question is, is it the outcome you want?
Beyond poking at Blockbuster video a bit we also touch on:
- Leading new strategic direction in your business
- How to keep employees from burning out in the change process.
- What companies get wrong and why when it come to setting their direction.
Check out the book and other things that the authors have to offer at Beyond Default. The book is smart, insightful and will make you a better strategist for having read it.
In addition to the book, make sure you subscribe to the podcast and rate the show in iTunes.