At least 53 percent of small business owners do not think they can go back to pre-COVID levels of success by the end of 2021.
Due to the ongoing pandemic, the previous year was difficult for most businesses, and if you are still trying to rebound in 2021, there are some specific steps that you need to take to ensure that you see growth.
With careful planning and strategizing, you can start growing your business to new heights. Here are some strategies you can implement to ensure that you achieve your business goals throughout this year.
1. Control Your Spending
When you have a business, you will inevitably have to create a budget. If you redrafted your business plan at the beginning of the year, you probably allocated money to different areas of your business.
If your budget at the beginning of the year is not working, you may need to expand or tighten it based on your current financial situation.
Do not be afraid to go back to the drawing board and revise your budget when necessary. Cut back on things that are not working and increase your spending in areas where you see business growth.
2. Revamp Your SEO
Search engine optimization is critical for the growth of your business. Search engine traffic is targeted traffic that comes to your website based on keywords in your content. On-page optimization is essential for SEO.
When you create any page of content on your website, you need to consider why you want to rank the page in search. You are intent, as well as the searcher's intent, needs to form a perfect union.
Think about what you want to achieve from creating the page and the intention of someone searching on Google for the keyword you are targeting. Understanding searcher intent is something that Google is emphasizing on as the algorithm becomes smarter.
They not only look at keywords, but they try to look beyond the surface to see why someone would want to search for a keyword in the first place. So make sure that your content checks all the boxes in terms of value.
When this happens, users will stay longer on your page, and this will signal to Google that your page is providing valuable information. Google will then push your web pages to the top of their search results.
3. Increase Your Social Focus
Is your business being social on social media? The purpose of social media is to form relationships with existing customers and establish new ones. If you are not forming these relationships, you will have a hard time growing your brand.
Even if you have a small business and don't have a lot of room in your budget for advertising, it is worth spending some money on social media platforms such as Facebook and Instagram.
These platforms make it easy for you to connect with your audience with paid reach. The great thing about this type of advertising is that you do not have to break the bank to do it. With as little as 1 to 5 dollars a day, you can start reaching a targeted audience on Facebook and Instagram.
Facebook, in particular, is known for its wide reach, and it can help you connect with a targeted audience very quickly. However, if you do not see the organic growth you want, it is time to “pay to play.”
4. Growing Your Business with Data
Data is one of the key components to help you grow your business. If you haven't taken a look at your data since the beginning of the year, it’s time to dive in and take a look.
If you haven’t put systems in place to monitor your data, then this is the time when you should do it. At least, throughout the rest of the year, you can collect valuable data that will help you grow your business in the coming year.
However, if you have been collecting data but have not analyzed it, you are leaving valuable information on the table. So go in and take a look at your website analytics and your social media campaign analytics.
Take a look at the web pages on your site that have the most visits and look at your retention rates. This will tell you exactly where you need to focus and show you how well your SEO strategy is working.
5. Focus On Employee Satisfaction
Your employees are one of the most valuable assets that your business possesses. Many studies have shown that when employees are feeling valued and appreciated, productivity increases.
Take a look at your company culture. If it is not fostering a positive and healthy work environment, then you need to make changes. You can send out surveys and questionnaires and ask your employees how they feel about the work environment.
Having one-on-one meetings with different team members can also give you insight into improving your company culture and increasing worker satisfaction.
Time to Grow
Growing your business requires you to have a growth strategy in place. When you have this strategy in place, it will be easy for you to focus and drive leads and conversions to your business.
The key to growth is always to be willing to modify your business strategy when you see that something is not working. Use data to drive these changes.
While you are focusing on increasing revenue, do not forget to focus on employee satisfaction as well. Doing this will ensure that your employees are on board with helping you to achieve your goals.
If you would like help with growing your business, please do not hesitate to contact us.