The real world isn’t a place, it’s an excuse. It’s a justification for not trying. It has nothing to do with you.
The above quote really resonates as when you are thinking about taking the leap into business the “real world” myth always pops into a new business owners head. That’s what you can expect from the book Rework by Jason Fried and David Heinemeier Hansson. This book is chalk full of business advice that is relevant to today’s business owner and the shift that is occurring with how we do business.
As the book illustrates, there is a growing number of people who are doing work and creating value in the world without worrying about labels such as “entrepreneur” or how many hours we need to work in a week. Don’t worry about growing your business into a massive entity or that you have a limited amount of resources. Make do with what you have a be what you want to be.
This is the wisdom that the authors have used in their play book to build their company 37signals. The book is chalk full of anecdotes on how you can build a successful business that works for you and also creates massive value in the marketplace. It’s wisdom that wont hear in your typical business book. It’s also wisdom that you may not 100% agree with which also makes it cool.
Despite all of the great information in the book, Rework also happens to be a pretty quick read as well. If you are a business owner trying to make sense of today’s business mindset, this is the book that has the answers you are looking for.