As a small business owner, you are most likely the first line of defense when it comes to sales and marketing for your business. The evolution of marketing to more of an online forum, means that business owners can market their businesses cheaper than ever before. The problem that business owners face is that some are technologically challenged and avoid these online avenues for marketing their business as a result. The reality is that to grow your business on a tight budget, you need to develop some online savvy.
Don't worry, I am not asking you to be a total online expert in every area but you should have a basic working knowledge of the different outlets that you have at your disposal. When you have this knowledge, you can make more informed decisions on what to employ for your business.
One of the areas that a business owner must have knowledge in is setting up and maintaining a blog. If you are serious about your business. Understanding how to set up a site through a service like WordPress just makes sense. A blog is a great way to build a platform initially but it's also a great way to develop a book as well as other material for your business. Beside the benefit of content creation, you also start learning the basics of putting together a site which can be a huge asset when it comes to developing websites for your business in the future. I know I have personally benefited from having the knowledge by being able to build landing pages for different projects that I have worked on and I did not start out as a tech guy.
There are others areas to understand as well. Areas such as podcasting, newsletters, videos, PR etc. The more you know about what the different services are and how they work, the more effective your business will be at implementing these different services. This is what the best marketers are doing, they are utilizing several different online tools to promote their products and services.
Becoming an online expert, to me, means that you have a knowledge about all the different online mediums and how they work. You also know where to find the best services available for each medium. Business is moving in this direction and you don't want to be the business owner that gets left behind because you don't participate in online media. If you aren't online savvy, it's time to figure out how you can overcome this today.
Do you agree with this? What has been your experience with online media?