If you are in business or thinking about starting a business, one of the first things that you want to do is start building an online platform for you and your business. I want to talk a little today about building a winning media platform. This can be for your business or for you personally.
As I was doing some light internet reading this afternoon, I ran across a post at problogger.net that talked about how to engage readers of a business blog (not sure why I would be interested in that). I always seem to run into information the segues nicely into what I want to talk about in a given week. This post was no exception.
The tips offered in the article were great for anyone in business starting a blog, not just for business bloggers. They talk about offering advice in your blog, hopefully a no brainer for business owners, we business bloggers love offering advice. One thing with advice is to make sure that you are talking with your readers and engaging them about the conversation. It can't always be about you and your advice. Keep track of the comments that you are getting on your blog to see what readers are responding to. Another piece of advice from problogger.net is to turn your blog over to the readers by engaging them with questions and letting your readers provide the answers.
Sharing personal stories on your business blog is great just make sure that it adds to the conversation. You can keep your blog fresh by offering off topic info as well.
Another piece that I would add that we are going to talk about this week is giving your blog followers different mediums of content. This can be done not only with the written word but through podcasting, vidcasting etc. Utilizing different mediums will help engage more people as some people don't like to sit and read a blog, they would prefer to download the information to their iPod and listen later.
What has worked for your blog? Have you tried other mediums? What has been the result if you have? If you haven't used other mediums, then why haven't you? Would love to hear what has worked for you.