If you want people to really get a feel for what you are about in your business, make sure that your website represents your brand and what your core values are.
Too many times we treat our website like a necessary evil or put one up because we know we need to have it but don't take the time to do it right. The problem with this mindset is that your businesses' website is an extension of you. If your website doesn't express what you are about correctly then you have visitors that don't properly understand what you are about.
The problem with this is that you end either disappointing possible buyers by how cheap your website looks or you get the wrong kind of customer contacting you. Having the right website can be a sales tool, a continuation of your brand and a place for potential customers to know who you are and what you do.
Websites are the new real estate of business. This is the first place that people go to learn about you. Every time I have a potential client contact me or a partnership come my way, the first thing I do is visit their site. A physical storefront is great but they are more often than not, visit your website before they visit a physical store.
Your question for today. Does your website properly convey your brand and vision?
PS: I am including this weeks' podcast in this post. So click on the player below to listen.