December 12

Do Your Customers Have The Only Say In Your Brand?

How much influence do customers have on a brand? I spent some time in an interesting discussion on branding recently that came from an article about branding.  It was an article about a recent talk that Bert Jacobs CEO of Life Is Good gave at an Inc. 5000 conference.

Bert had an specific opinion about branding that centered around your customers' role in the branding process:

“You can’t build your brand. Your customers are the only ones who can.”

That's a pretty strong statement that isn't devoid of truth.

This week's podcast is about where true branding starts in an organization.  I discuss what's right about the above quote and what's wrong with it.  You will get some next steps to think about as you build your brand.  Enjoy.


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About the Author

Brandon is the Founder & CEO of New Work Revolution, a noted speaker and strategic thinker. After working in corporate America for 10 years and experiencing the good, bad, and ugly of it, New Work Revolution was created to assist business owners in stepping into their power as a leader so they can build teams and grow their business the RIGHT way.

Brandon Allen

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