Making hiring decisions for your small business can be a nerve racking affair. How do I find the right people? Where do I go to look? How do I approach them in the interview without sounding desperate? These are all questions that we have asked, or will ask, during the course of running our businesses.
It’s challenging to be a small business owner who has a business that is growing and needs the right people to get the business to the next level. As a small business owner, you probably don’t have an extensive budget with which to bring in top talent. That means you have to be creative. Beyond salary, what do you have to offer? Do you have a compelling vision? Is your company positioned for massive growth? Do you have an opportunity to make a wide spread difference in the community?
Great (and authentic) answers to these questions can be the deciding factor on whether or not you will bring on the talent you are looking for. If your business is up and coming, it stands to reason that there are also some up and coming talent who are looking for the opportunity that your business has to offer. How creative you will be in this process is critical.
Crafting a creative offering is just one challenge however. Another challenge that you face as a small business owner is the competition in the marketplace. You are not only competing with large businesses to land talent, you are also competing with other small businesses just like you who are also looking for ways to creatively position themselves in the minds of the talent pool. As a business owner, you have to figure out how to separate your business and what you have to offer from everyone else.
If being creative and working in the competitive landscape of hiring talent isn’t hard enough, as a business owner, you also have to find time to participate in the search for talent. You have to do some research on where to find the talent. You need to work on crafting wants ads for talent. You have to know what kind of person you are looking for. All of these things take precious time that you don’t necessarily have.
Understanding the challenges that you face as a small business owner when looking for talent will help you develop strategies to overcome them. These practices will then create a powerful landscape for your business to hire talented people and allow your business to thrive.