January 30

Know Your Why

In business and in your career, it’s important to fully understand why you are doing what you are doing.  This seems like such a simple concept but it ends up being the single most important thing that holds businesses owners and wage earners back from success.  Know your why and you have the first step to knowing everything else about you and your business.

Knowing your why allows you to know your how and your what.  In the article “Top 7 Principles For Transforming Your Business From Mediocre To Great”, http://www.1000advices.com guru/business_success_7principles_dc.html.

it discusses knowing why your business exists and knowing what the end game result is for your business.  These principles are vital to long term success.  If you don’t own your business you can certainly apply these principles to your career and experience greater clarity and success in that as well.

Money is exchanged when value is created.  The more value you create, the more earning potential that you have.  Knowing your why allows you to answer the question of what value am I creating and to whom.  To win in business or your career, value creation is at the center of your success.  You can’t get to the value creation part (long-term) if you haven’t discovered why you are doing what you are doing.  What other tips do you have for personal discovery that has made you successful?  How have you been able to discover your why?  When did you discover it?

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