What if you spent as much time improving the systems of your business as you did on the delivery of your service? A couple of months ago, Jason Fried wrote a column in Inc. Magazine that would revolutionize small businesses if they took it to heart. In fact, it's along the lines of a principle that I discussed in my book, Total Experience Design. The concept is treating your team and your business as a whole as if it was one of your products.
Think about it. How often do you shrug off working on your business when you set aside the time? When was the last time you rescheduled a training session with a team member because you didn't feel like doing it? No matter how disciplined a business owner you are, you probably do this at some level.
When we shrug off working on the business activities, the thought is that it's not that important or that you can always do it later. Would you approach it differently if instead of it being about working on the business, it was about solving an issue that a customer had with your product or service? What if that employee training session was a client meeting, would you blow it off then?
My Total Experience Design manifesto says that the internal culture is the caretaker of the external experience. Treating your business like it's one of your products/services is a great way to ensure that your business delivers an experience to your customers that is inline with your vision and mission and separates what you do from the other businesses that operate a similar business in your market.
2017 is here. If your like me, you want to make this year great and deliver a lot of value to your customers. How could focusing on your business like a product/service help you achieve your goals?
PS…If you are looking for the next level in designing your ideal client experience, take our free assessment to see what's missing in your business.