Sure Your SEO Plan Looks Good But Can It Cook?

When it comes to SEO, the businesses that choose to work towards having their business found online want to make this process as simple as possible.

As a business owner, there is nothing wrong with making your life easier.  God knows we all need as much simplicity as possible.  In the world of SEO, doing it right isn’t always simple and easy.  There’s a lot involved in the process.  There’s research, copy writing, linking, ad campaigns, blogging, articles, relationship building and so on.

This process tends to get in a lot of business owners way and they end up cutting corners in the process by hiring someone who promises quick and easy results.  In other cases I see business owners trying to do SEO themselves and they end  up only doing the process half way.

This scenario reminds me of one of Chris Rock’s HBO comedy specials where he talks about men and how men have a hard time committing.  He spotlights the illusion that men have with something new, that looks good and illustrates a significant difference between what a new woman (I am rephrasing this because this is a family blog!) brings to the table vs. a man’s current woman.  He talks about how your new woman can’t cook or even read but your current woman takes care of you when you are sick, cooks and basically is everything that you really need but you just can’t get past the myth of something new, exciting and fast.

SEO reminds me of that Chris Rock special.  It’s not easy for a small business to get their SEO campaign off the ground.  There’s work and planning involved in your SEO strategy up front and that’s the easy part.  From there, your SEO strategy takes long term commitment to do it right.

SEO done right for most small businesses isn’t sexy.  You have to commit to it if it’s really going to work.  Commitment means creating copy on an ongoing basis, linking to your keywords, building online relationships, using social media and analyzing your efforts and making adjustments.  None of this is typically attractive for a small business owner.

Plain and simple, SEO takes work.  I wouldn’t trust anyone who tells you otherwise.  The great news is that the pay off for your business can be significant in terms of revenue and exposure.  Don’t be the business owner that Chris Rock says can’t commit.  Put together a SEO plan that not only looks good but can cook too.