I was about to wrap up my posts on marketing innovation when I saw a post last night on BNET about today’s must have products that are on the market. It made me think about the opportunities that business owners have to literally shape the market.
The article talks about 4 keys to innovation for these companies that became successful.
1. Innovation
2. Entrepreneurial spirit and risk taking
3. Passion, sense, and empathy for the user experience
4. Providing a solution to a problem that others didn’t even know existed.
Looking at the last point, I realized that that was a great piece to innovation that I hadn’t even thought about until I read the article. One of the great thing about being an entrepreneur is that sometimes we get to be in the position of changing the market and they way the market does business.
We didn’t know we needed a lap top but we are glad they are here. We didn’t know that video games were necessary but we enjoy playing Guitar Hero.
Read the article and take a look at what some great companies are doing to stay fresh in today’s market. How can your business do the same?