Briefly today on creating your website and branding it appropriately. There are several areas that when done right can increase your customers impression about your business.
The first area to consider is in usability and conversion. The clearer that you site is laid out, the more apt to staying at your site a client is. If you have a well laid out site you are also more likely to have a higher than normal conversion rate.
SEO is an area to consider as well. You must consider how your site is laid out so that you can maximize your page rank in search engines. For more information on how this works. You can click here.
http://www.positiongoldltd.com/SEO-Feed/seo/the-importance-of-website-branding.html
Last but not least is the simple fact that how people view your website is how they view you. This is critical to your companies brand so that your message is being conveyed properly to your clients.
Take a look at your website today and look at the above topics and ask yourself how well you are doing in these areas. Doing this right is a great tool in the success of your business.