As someone who owns a business you are most likely a person who goes against the grain. You also probably possess a can-do attitude and a desire to win. At time however you fail to recognize the sometimes fine line between doing too much and not enough.
A great example of when business owners don’t do enough is in the area of web marketing. Take a look at the stats in this article:
We as business owners, unless our business is technical in nature don’t want to deal with anything that seems technical. Search marketing is a great example as soon as someone starts to explain it to us, we shut it down, wait till the person’s lips stop moving and then tell them to have a nice day. We then spend the next couple of hours pissed off because of the time we just wasted on a meeting that we didn’t understand.
As the above article demonstrates, however, we are missing a huge marketing piece for our business. We do this for 2 reasons. Either we are one of those owners who does everything themselves and if don’t know how to do it, we don’t. Or we are one of those people that want to do it but are too overwhelmed by everything else to do anything about it.
If you fall into these categories, ask yourself what can be done to improve in the area. Who can I properly delegate to or hire to help make this campaign happen. Start owning your business. It’s depending on you.
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