As I said yesterday, measuring results for your business is critical. Unfortunately, we don’t always set goals and measure results for our business. This is one of the primary reasons that businesses fail. If it’s so important, why don’t we do it.
I will just get the first reason out of the way and move on. That reason is laziness or put another way, lack of attention toward doing it. It’s hard work starting a business (although it’s been suggested that I am an entrepreneur because I don’t like to work, that’s funny) and there are a lot of things that we have to do that are outside our skill set as well as our passions. As a small business owner, we have to just deal with it. Many times business owners know what must be done but they just don’t do it. There are many entrepreneurs that just neglect this piece of their business.
The second reason is fear. For some reason, we human beings are scared to death of failure. Writing our goals down and measuring results is way too much commitment to achievement for us. So what do we do? Ignore it. Understand that failure just gets us that much closer to what we are truly after. We know that failure is a key component to success, we just can’t quite accept it in our hearts.
The last reason is that some entrepreneurs have the fortune (or sometimes misfortune) of seeing their business take off right away without ever putting results and measurements for their business in place. In the end, these business owners realize this when business slows down and they don’t know why because they haven’t been measuring it. This ends up killing their business if they don’t turn it around.
What are your challenges with measuring results for your business (or life)? How have you been successful with defining and measuring results?
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