Even though it's easier to produce content through audio and visual channels. Many business owners/platform builders don't utilize the mediums in trying to put their message out to the public. This post is for those who want to put together a podcast and video presence on their own without hiring someone to do it.
A lot of people still don't know what a podcast is. If you aren't sure what a podcast is click here. In the past if you wanted to host a show or get audio content produced, you had to have a radio show or book time in a studio. Those times are over. Now all you need is microphone, some headphones and a method for recording to be able to put together a podcast.
With programs like Apple's Garage Band, mixing an intro/outro and editing are easier than ever as well. If you want to go through the podcasting process step by step as well as download a free program to get started, go here. There are tons a resources on the internet for putting together a podcast as well as different networks.
The are also numerous directories to list your podcast for exposure such as iTunes. You can find a comprehensive list of directories at Podcast411. Just keep in mind that you still need to set up hosting for your podcast before you submit to any directories. You can do this yourself or get a third party to host it for you. iTunes is one directory that people typically ask about. Here's an FAQ for submitting a podcast to iTunes.
Video was something that a few years back was difficult to distribute as well. Those days are also done. Now with the help of YouTube and other video outlets people are watching hundreds of millions of videos each day. TubeMogul is a great, free resource for getting your videos to multiple video sharing sites and increase your exposure. The ultimate question with video is how do I get started recording video inexpensively.
One of my business partners recently got a Flip camera and he uses it now constantly to record videos to provide inofrmation and talk about upcoming events. These cameras are compact and can plug right into your computer to upload to video sharing sites in a matter of minutes. The cost for one of these cameras is a few hundred dollars but is worth the investment. This is one way that you can start recording content at a fairly inexpensive price (I relaize this is relative). For more outlets to capture video visit TechRepublic who put together a nice list of services related to online video.
You can also do simple recording of screenshots with voice over with services like Camtasia that come in handy if you want to record a presentation you are doing and make it available later online. I have also heard that they are working on expanding cell phone video capabilities that records video in HD! I don't know how soon that is coming but that is crazy.
These are just some resources that do in some cases require a little bit of money but not much to get started. If you are serious about building a presence for your business or building a platform for your self personally, it's time to start podcasting and using video to get your message out. I didn't even mention that this is also a great way to build products and services for your business as well.