“The problem with self-identity is not just a problem for the young. It is a problem all the time. Perhaps the problem. It should haunt old age, and when it no longer does it should tell you that you are dead.” ~ Norman Maclean

Is there a more difficult thing for human beings than the process of discovering who you are?  The only thing more difficult than that is embracing who you are and being it once you figure out who you are.  Now take that same process and apply it to your business.  This process is not for the faint of heart.  Today's question is, what is your identity?

My own coaching process with my coach has forced me to do some further introspection. I had to call people and ask them about how I show up.  The process evoked some fear but what came out of that was a list of five traits that come into a room when I do.  Those traits are: Connection, Brilliance, Wit, Integrity and Stand.  I am not sure I would have guessed all of those so I found the exercise to be incredibly helpful.

Getting clearer on my personal identity has helped me to shape my businesses' identity.  The most unique thing about my business is the guy who owns it.  I would suspect that this is true about you as well.

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