When I first started coaching, I was all head and no heart. People hired me for my knowledge and expertise but I learned quickly that clients wanted their information brought to them in a more appealing way. You can be the best in the world at what you do but if you fail to connect with the people that you work with on an emotional level, your customers won't stick around. It's to get into nuts and bolts when it comes to your business but don't forget about emotions.
My wife will attest that I am not an emotional guy which makes it an area that I have to intentionally connect with. You may find that the emotional side of things come really natural to you. In business, it's easy to overlook the fact that even if you get someone great results, how that person feels about your process is important.
This week's New Work Revolution Podcast is about how to connect people to the emotional side of your business. I doubt this is all of the ways that you can do that so I would love to hear your ideas. If you haven't subscribed to the show and rated it, please do so in iTunes and Stitcher.