It's easy for you to be tactic heavy when you market your small business. You try a lot of different things to market your business without any coordinated, intentional effort.
I wrote about business creating an experience for their customers. This is not only true for people who are already customers, it's also true for people who are thinking about being your customer. In case you missed my book, you can download it here.
This week's podcast talks about three specific elements to put in place to create a high level marketing experience for the people who are interested in your business.
Click the player below to listen or subscribe to the New Work Revolution podcast in iTunes here. it