To write or not to write. That's the question. Many business owners that I talk to feel like they don't have time for writing or that it's not important. Writing in and of itself won't make or break your business but it could make you a better business owner.
Writing is a great tool for self discovery and for gaining additional clarity about your business. It's also a great way to be social in the social media landscape without being present. Today I wanted to go over some time where it may make sense to write and times where it may not make sense.
Sales copy: If you are needing sales copy my advice is to get the help of professionals. You need sales copy that is persuasive and that drives someone to want to pursue a deeper relationship. While you should get a professional to help I don't think that means you wash your hands of the process altogether. I see a lot of business owners have no involvement in the creation of sales materials and web copy. This is a mistake. No one knows your business like you do. No one can speak your customers language like you can (At least I hope that's the case). You can't expect even the best copy writer to nail it on his/her own.
Article writing/Blogging: This is something that you should spend time doing yourself. Some people are more gifted than others but writing can definitely be learned and is something that you can improve on. If you need help with article writing, you can certainly get help but make sure that it stays true to your business and the message you want to convey to the public.
Book creation: Lots of people need an experienced writer to help them organize a book and polish it up. Writing a book is a great tool for building clarity personally and in your business. Writing a book can help you understand your business offering, who your customer is and where you truly provide the most value. If you aren't involved in this process, you are missing out on this discovery process.
Those are just a few of the opportunities you have to get involved in writing for your business. Will it make you a superior business owner? It can't hurt and most likely writing will help you understand your business at a deeper level and show you where you provide the most value in the world. Get your pen out and start writing today.