More. In business, it's easy to get caught up into focusing on more and only more. But there are other parts of the growth equation. For instance value. Should you worry about doing more volume when you can provide additional value.
Adding value is less about going wide and expanding and more about going deeper and looking for ways to take your relationship with your customer to the next level.
The issue with providing additional value vs increasing your volume is that it's hard to have mastery in both areas. With that being said you try and be both things at a high level to your customers. In this instance, something always has to give.
In this week's podcast I talk about the volume vs. value decision and the 3 ways that your business can compete in your market at a high level.
Check out the podcast below and you can also subscribe in iTunes if you haven't yet.